Treat marketing as a jira epic
Learnings 1 - 7 - July
As a developer, I am used to product management tools.
Jira, Asana, agile scrum, you name it.
Defining story points, milestones, tasks, and subtasks.
However, when creating a company, there is way, way more than development.
I learned this while creating eloquentcoach.ai. (we rebranded, yay)
The task I am facing now is marketing.
Marketing is exciting to learn. Creating a demand where there is none.
However, when it comes to planning marketing, I saw most of the work as a black box that says marketing and started improvising on the road. Not the best way to do it.
Defining user persona
List channels where my user persona lives.
Set up a CRMish flow to keep track of who I am contacting and the stage of the interaction
List websites to do beta launch.
Launch Reddit.
Launch Instagram.
See?
Most of these tasks take the shape of a Jira task (that are parts of an epic), but me as a developer, never thought about it like that.
After evaluating my mistake, I started doing more planning in my marketing tasks. As an example, it allowed me to create a basic CRM in Notion like this:
There are still things to improve but the main idea is there.
Marketing requires the same (or more) organization than development.
Bonus learnings:
I got COVID on Wednesday (more strains coming for the summer) afternoon and could not work until today.
To pass the time while sick, I played Rust. I probably died 100 times, suffered racism, and clashed with my keyboard about 2 times (low energy lol), but strongly recommend it. Check it out!
I discovered the TV show Fallout. Very very good as well. Based on the video game.
A great song I found on the weekend. Life is up's and down's. After the down, there is always an up. This song is about that.